For the majority of people the letters "MLM" immediately bring a "No" to their lips after being bugged by so many people, so many times on products and services they don't feel they need. People figure out that if they had to be bugged by their friends and family, they are probably going to have to go do the same thing to make the "project" a success. You have to become the pushy salesperson to make money on whatever the company does.
Now, we can sit and argue that this conclusion is a mistake and that maybe there are products or services out there that everyone needs and which are easy to sell so that a lot of money can be made. In fact, an awful lot of network marketers make an awful lot of money at what they do. So how do you determine whether it is worth the time of day to sit down and listen? This is a tough question. Maybe the first criteria would be whether you yourself need and would use the product or service being offered. If you would, then maybe some of your friends and family would also.
Then you have the question of signup fees, having to buy more products than you need personally and the monthly cost of replicated websites. The signup fees can range between $150 - $600, the monthly product consumption about $120+ and $20/month for the website. This is, of course, nothing compared to spending hundreds for thousands on a franchise to start a business but for some it is often a waste of money.
Looking at the income opportunity with many of these companies, it often comes from those signup fees. They fund most of the "bonuses" these companies offer and are therefore an important component of your income. This puts enormous pressure on the recruiting aspect of the business, the one thing that most of us detest. More recently, some good companies have developed compensation plans based upon product consumption only, which makes the financial entry threshold much lower and gives more focus on the actual product or service being offered.
One of these companies, One Twenty Four LLC, has just launched a concept, which might revolutionize the direct selling industry. The product they are selling is called NatraBurst and is in the supplement/nutrition space. It has been formulated by Mark Seyforth who manufactured many of the products sold by Herbalife. This gives it real credibility. From all accounts and testimonials the product claims are justified. This market segment is one of the largest in the MLM industry and has a lot of competition but the one unique benefit of "124" is their compensation plan.
Not only is the focus on the sales of product, they have also come up with a solution to the one thing we all hate - approaching people with the opportunity - an aspect they have solved in the compensation plan. You are only allowed to sponsor one person every month and are given 24 "Green Tickets" for a maximum of 24 individuals. That's it! Even before you sponsor these individuals they have to be placed on your waiting list, and get in line. This eliminates the "selling" aspect of networking. Now, all you can do is ask them to add themselves to your list and wait, a novel approach.
If you do not use a Green Ticket in one month you do not forfeit it and can use it next month. However, between the 24th and the end of any month the unused Green Tickets could be snapped up in something called the Gold Rush. This creates pressure to use the Green Ticket before the 24th but also gives you the chance to sponsor more than one person (on your waiting list) by acquiring one or more of the unused Green Ticket(s) from someone else. You can receive income from a Green Ticket you lose in the Gold Rush but it is greatly reduced.
The bottom line is the company predicts that anyone who signs up and uses only three of their Green Tickets, and duplicates that with the rest of their team, will reach a monthly income of $100,000 in less than 24 months and the only financial commitment is to continue buying the product at $69.75/month, including shipping. No signup fees and no monthly website fees. The company is too young yet to see if this is true but there are many already earning 4 and 5-figure monthly incomes after only six months.
There are also some shining testimonials about the product, NatraBurst, which I can also attest to. I have been using NatraBurst as a means of detoxing and have lost more than 10 pounds in less than three weeks without changing my lifestyle. If it is used as a meal replacement then the monthly cost of $69.75 becomes a wash with the savings achieved in the grocery bill. If the earnings potential becomes a reality, then "124" could be the ultimate way to get healthy and retire wealthy. More importantly, their overall approach could revolutionize how the MLM industry works and how everyone perceives it.
Colin Buckingham
Awesome job Colin!
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